WE PUT YOUR BRAND IN THE RIGHT CONTEXT
“A holistic view and flexibility strengthen the environmental profile and show consideration to families with children.”
Our task was to create products for different occasions as a support to Coops store campaigns, aimed at families with children.
The keywords for the process from idea to finished product were family, consideration and environment – within a context of a holistic view and flexibility. This resulted in an idea of creating products with a focus on making life simpler for the target groups, but which should also suit sponsored activities.
The products’ function, together with the communication, carries the message that Coop is a thoughtful and environmentally-friendly store chain.